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    Home » Encyclopedia » What is a digital showroom?
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    What is a digital showroom?

    With the development of holographic projection technology, the introduction of multimedia interactive technology in the construction of corporate exhibition halls, focusing on intelligent multimedia interaction, immersive participation experience, and the visual sense of science and technology, the digital exhibition hall brings a novel sense of participation and interaction to people.
    Updated: Jun 12, 2025
    What is a digital showroom?

    Nowadays, more and more enterprises are building exhibition halls to show their company's culture, products or technology, and the exhibition hall has been favored by many industries with its comprehensive and formal advantages. With the development of holographic projection technology, the introduction of multimedia interactive technology in the construction of enterprise exhibition halls, focusing on intelligent multimedia interaction, immersive participation experience, technology visual sense, the digital exhibition hall brings a novel sense of participation and interaction to people.

    Multimedia interactive projection into the exhibition hall, which is the general trend, but also the market needs. So, why is holographic multimedia interactive technology so popular with enterprises? Let's talk about it next.

        The principle of multimedia interactive projection

    Multimedia exhibition display, is an emerging display method, through the traditional decorative design as a carrier, and then with multimedia technology to make the design of the exhibition hall alive, so that human-machine interaction, interesting.

    How to make users interact with the exhibition hall? Its operation principle is to capture the participants through the capture device, and then analyzed by the image analysis system, so as to produce the action of the captured object, the action data combined with real-time image interaction system, so that the participants and the screen to produce a close interaction effect, so that the original system unilateral screen output, into a mutual interaction, to improve the user's sense of experience and participation.

    In addition to doing interaction on the wall, interactive effects can also be created on the ground, desktop or ceiling according to demand. As a kind of virtual reality technology and motion capture technology, interactive projection technology has been widely used in the design of various exhibition halls.

        Multimedia interactive to create a magical digital exhibition hall

    The use of high-tech display technology, the integration of sound, light, electricity, interactive projects, three-dimensional animation, film and television and other modern visual effects, can not only bring visitors a better visiting experience, but also better promote the corporate image, products and brand effects. Multimedia interactive projection integrates interesting and novel interactive methods into the construction of enterprise exhibition halls, realizes real-time interaction between people and large screens, breaks the boring situation of traditional enterprise exhibition halls, and also allows visitors to have a deeper understanding of the enterprise and deepen their impression.

    And the digital exhibition hall can infinitely increase the exhibition content. Using equipment such as holographic showcases or holographic digital sandboxes, there is no need to place physical objects, just make virtual digital images for display, while the picture is clear, good color, and can be zoomed in and out. As the display platform is a multimedia screen for digital platform users, users can add and modify the content at any time according to the actual needs, breaking the limitation of the exhibition hall space on the content.

    At present, the technology has been applied in many industries, such as cultural tourism, exhibition, intelligent architecture, intelligent production, intelligent city exhibition hall, science and technology museum, museum, party building hall, etc. Multimedia interactive projection empowers traditional industries and creates a new experience of digital intelligent visual interaction.

        The future development of holographic projection

    Technology is the theme of the current era, the future development potential of the holographic projection technology market will be immeasurable, once the real holographic projection technology can be realized, will break through the traditional limitations of sound, light and electricity, applied in more exhibition halls, exhibitions, theme pavilions.

    3D Holographic projection digital
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